Circle me on Google+Social media platforms are like different countries with different languages and different customs. Certainly there are many aspects of them that overlap, but I think the key to being successful on a social platform is having a keen understanding of what makes each unique community tick. For instance, Tumblr thrives on strong visual material; Reddit is great for its crowd-sourced Q & A capabilities; Twitter is an essential platform for news and events, etc."
— New York Times social media editor Lexi Mainland, in How The New York Times does social media
Aggregating and rehashing stories might trick Google’s algorithm, but for a story to move on Facebook, Twitter, StumbleUpon, or Reddit, actual human beings need to think the piece is worth sharing. That is a higher bar but that is great for journalists who already hold themselves to higher standards of quality."
— Jonah Peretti, BuzzFeed founder, quoted by Forbes
“Twitter did/did not break news” is the new “Bloggers vs Journalists”
— Martin Belam (@currybet) February 15, 2012
Big media companies love when their employees hit Twitter… Until something goes wrong."
— David Carr, Twitter Is All in Good Fun, Until It Isn’t - NYTimes.com
At some news organizations, the social media editor role is one based largely in strategy, product development, evangelization and training. In other cases, the ‘social media editor’ is manually running a newsroom’s branded social media accounts alone or as part of a small team, in a role I fondly refer to as ‘The Twitter Monkey’."
— Mandy Jenkins, Of Social Media Editors and Twitter Monkeys
Our use of networks such as Facebook and Twitter actually mirrors group behaviours that can be found in whales, monkeys and dolphins."
— The Daily Mail, reporting on a new study of animal social behavior
So far, Twitter’s advertisers have been prepared to pay $1 to $4 for each new follower through ‘promoted accounts’, though some – such as carmakers – are bidding more than $10."
— Tim Bradshaw and Richard Waters, reporting on Twitter advertising for the Financial Times
With his own voice, in his own way, @RupertMurdoch is now on Twitter.
— Jack Dorsey (@jack) January 1, 2012
